How much does product video cost in Toronto?
Product Video in Toronto typically costs $6,150 – $11,500, starting around $1,850, based on a line-item cost model of local crew, gear, and post rates and pricing across 66 Toronto companies (updated July 2026). High-end productions can reach $23,200. Product demos and marketing videos showcasing goods for Toronto brands and e-commerce. Price depends on crew size, number of videos, and shoot days, not the length of the final cut. All figures CAD, pre-tax.
Product Video cost breakdown
| Tier | Cost | What you get |
|---|---|---|
| Starting | $1,850 | Lean crew, one shoot day, straightforward edit |
| Typical project | $6,150 – $11,500 | Pro crew and gear, full edit with colour and sound |
| High end | $23,200 | Larger crew, multiple days, talent and licensing |
Figures come from a line-by-line cost model built on real Toronto crew, gear, and post-production rates. Pre-tax (HST extra). Last updated July 2026.
What affects the price
- Crew and shoot days — usually the single biggest cost; it scales with crew size and days on set.
- Editing and post-production — colour, sound, motion graphics, and revisions, driven by how many finished videos you need.
- Number of videos — capturing several deliverables in one shoot lowers the cost per video.
- Talent and usage rights — on-camera talent and licensing for paid or broadcast use add cost.
Compare 14 product video companies in Toronto or get free advice on your project.
Product Video cost: FAQ
- How much does product video cost in Toronto?
- Product Video in Toronto starts around $1,850, and most projects run $6,150 – $11,500. The final price depends on crew size, the number of videos, and shoot days. All figures are pre-tax.
- What affects the price of product video?
- The biggest cost drivers are crew and shoot days, editing and post-production, and how many finished videos you need. The length of the final video has little effect on price.
- How can I lower the cost of product video?
- Choosing a leaner production tier, using fewer shoot days, or capturing several videos in one shoot all lower the per-video cost. Use the budget calculator to compare options.